So Why Do I Need A Website?
I’ve got a facebook page, I’ve got my business cards and leaflets, so why do I need a website I hear you asking, well there’s several very good reason for you to have a website, let me share…
1. You Are Searchable
Just think when you are planning a day out, a meal out, looking to buy yourself some new mascara, booking yourself a holiday etc – first thing most people do is google it to find out some more information about the place/service/product. Apparently over 85% of consumers use the internet to find a local business. If you don’t have a website you won’t show up in the searches.
Now if you have a Facebook page you may be lucky enough to show up in a google search, however you can’t control what they see on your facebook page, they may end up on photos or posts or reviews. With a website you can choose exactly where they go, by using clever SEO (search engine optimisation) which is clever keywords that your ideal client will be typing into their google search box, you can determine which page they land on. And with some guidance from you on your home page of your website you can guide them on the journey you would like them to take.
2. It Increases Your Credibility
A business with a website appears to be much more credible and therefore much more likely to get new business. Even if you are a 1 man/woman show a website makes you look more professional and it reassures potential customers you are legitimate
3. You’re Open 24/7
Your website is your “shop” window that is available to look at 24/7 and 365 days a year, even when your actual business is closed and you are fast asleep. Your website does not close so visitors can gain access to information about your business whenever they want to.
4. Helps You Get New Customers.
As I mentioned above, if a potential customer is searching online for a business that can help them with their particular problem, having a website will ensure you are at least in the running for getting their business. If you’re not online, you’re not in the race – but your competition will be!
5. Helps You Keep Existing Customers
Your website can help you keep existing customers coming back time and time again. By adding in facilities on your website such as a blog and email signup, you can keep in touch with existing customers and let them know about any news you have or any new products or services you are offering.
6. Its A Key Part of Your Marketing Strategy
Your website is a key piece of your marketing. And unlike social media, you own your website (as long as it’s a wordpress site and not Wix/Square/Weebly/Moonfruit).
If facebook or twitter (or whatever social media platform you are using) decide you have done something “wrong” they can put you in social media jail immediately and without warning. Now this could mean you can’t post for a couple of days or at worst they can delete your account altogether! Just think all those Likes or Follows lost in a blink of an eye. Yet with your website, you control what happens to it, how it grows and the audience it appeals to.
7. Showcase Your Products and Services
Think of your website as your 24/7 online brochure that you can use to showcase your products and/or services so that your potential customer can browse at their own leisure. By adding an online shop (ecommerce) to your website you can also allow your customers to buy when suits them. But even if you don’t want to add an online shop at the moment, you will still find many customers who research their purchase before going to buy what they want in-store.
So to summarise….
A website is a definite must-have for even the smallest business and IS a worthwhile investment.
If you are looking to get a website created in the near future or to update an old and out of date one, please do get in touch and I will be happy to help you. We can setup a date for a chat and go from there
I’m looking forward to speaking to you